AIR Interior. Dmitry Smirnov. Photography, Design

AIR Interior

The AIR project was revived in 2007 following a trip to Japan: “Inspired by the images and spirit of modern Tokyo, we wanted to bring a small part of Japan to Moscow”Air Moscow

From the very beginning, the focus was on street fashion and vibrant style approaches — “Tokyo street fashion, the way people dress there and how they live with it”Air Moscow

The store is located in a historic building at 3 Theatre Passage (formerly the Central Baths, 19th century) — which in itself creates a unique backdrop: modern fashion against the background of architecture with a rich history. Air Moscow

air-moscow.com

The store’s assortment reflects the “art + fashion” concept — brands are selected not just as fashion labels, but as creative projects: “We try to bring in brands that you cannot buy anywhere else, neither in Russia nor in Europe… such brands as NOZOMI ISHIGURO, PHENOMENON, ATO, AKIRA NAKA, MINTDESIGNS, THEATRE PRODUCTS”Air Moscow

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